Sweet 16 and even sweeter 45

Today is the 45th anniversary of Earth Day and the 16th anniversary of denisebrain.

On April 22, 1999, Earth Day was 29 years old and I sold my first vintage dress online. I wasn’t thinking “hey, Earth Day is a great day to associate with selling vintage clothing,” but it was my good fortune that the day coincided. I’ve always been interested in the beautiful recycling aspect of vintage clothing, so what a perfect day to get started.

Do you know how much you help the world when you don't purchase a new clothing item? To give one example, National Resources Defense Council states that just the water it takes to raise a pound of cotton (enough for one new t-shirt) is 700 to 2,000 gallons.

Some more good for the Earth:

• I wrap your items with acid-free tissue paper that is 100% post-consumer recycled
• The ribbons I tie packages with are made of 100% recycled cotton
• MacHighway, the website host for denisebrain, is wind-powered
• I donate at least 10% of sales profits to endangered species and environmental causes annually

Psst! Celebrate the 16th anniversary of denisebrain with a 16% savings in my Etsy shop. Just use coupon code SWEET16 through Friday, April 24