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Care of Vintage: How to Clean Vintage Clothing

Continuing with my posts on caring for vintage, this one I hope should help answer the basic question of what and how to wash, and what (and how) to dry clean. Stain and odor removal, along with wrinkle removal, are topics for the next few posts.  In case you didn't catch the beginning of this series, I'm putting a draft chapter of my upcoming book out to you for comment in blog posts. The book is designed to welcome newcomers to vintage, although I hope it does something for those who have been around awhile as well.


In general, don’t throw vintage clothes in a washing machine for a regular wash. Clothes from the 1970s on may be labeled to show that they are washable, but if you would like to preserve the clothing longer, go the gentlest route, either a very gentle machine wash or hand wash. I can’t recommend using your dryer for anything vintage.

Choosing what to try washing:

Pure silk. If not a crepe-textured or knit fabric, or one that is loosely woven, you may try gently hand washing your item, with the caveat that you need to check for dye bleed first. Soak the garment in cool to tepid water with very mild soap or a gentle shampoo, rinse well in cold water, then add a small amount (several tablespoonsful in a 5-gallon bucket) of white vinegar to clean rinse water. The vinegar will help revive the silk’s luster and pull out any remaining soap. Rinse again to remove the odor of the vinegar, then roll up your item in a clean towel to remove excess liquid. Finally, lay any delicate item flat and hang any sturdy item to dry on a padded hanger.

Pure cotton. Mostly sturdy and washable in warm water with any detergent. Cotton may shrink, and its dyes and prints may fade. Some kinds of cotton have special finishes that may wash out, such as glazing or sizing. While many modern, synthetic finishes are permanent, vintage finishes made of glue, starch, resin, gelatin or paraffin may not be. Cotton often is best (crisper and smoother) when ironed, and easiest is ironing it while it is still slightly damp. Although you may use warm water for cotton, hot water and hot drying often shrink, fade and weaken cotton fibers.   

Chlorine bleach is hard on fabric, even sturdy cotton (it’s death to other fibers). It will weaken the fibers, fade the colors, and turn any synthetic component in the fabric yellow. A non-chlorine bleach such as Oxiclean or Biz may be used on cotton, but don’t use it to bathe silk or wool.

Pure wool. Gently wash unembellished knits in cool water and Eucalan, which is a gentle no-rinse wash. Always treat wool gently (so don’t wring or twist) when it is wet because it loses some strength in that state. Roll the knit in a clean towel to remove excess moisture and dry flat away from any direct heat after carefully shaping the piece. Woven wool is usually best dry cleaned to avoid shrinkage, and so often woven wool is made into tailored garments that benefit from professional pressing.

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Show me a person who has never shrunk a wool sweater and I will show you a person who has never owned a wool sweater. Shrink happens, and although it may never return to its original state, you can at least try reshaping a mildly shrunken sweater by giving it a longish (30-60 minute) soak in cool water with a couple of tablespoons of liquid fabric softener or hair conditioner. Drain this out but don’t rinse, then gently lay the sweater out on a towel and carefully reshape it. Keep reshaping as the sweater dries. You might need to repeat the soak and reshaping to reach your goal.

If the sweater refuses to take your many gentle hints, my suggestion is to transform yourself into a diabolical sweater destroyer and hot wash and dry the sweater until it is heavily shrunken and felted. You can then cut it into shapes without it unraveling. Next year’s Christmas ornaments?

 

Pure linen. Dyed linen items can bleed color and unwashed linen can shrink, so some pieces are best washed in cool or cold water, otherwise, you can consider warm water. A very light and delicate linen piece should be treated to a gentle hand wash, other pieces can stand a gentle cycle-machine wash, but as always, hand washing is easiest on the item. Air dry the garment, and if you are going to iron it, do so while it is still slightly damp. Dry clean any linen garment with built-in structure, such as a tailored suit.

Pure rayon. Do not wash rayon with a crepe texture, or you will be donating said dress to a stylish little girl! In fact, I’d suggest dry cleaning any textured rayon fabric to avoid shrinkage. Plain weave rayons are, however, usually washable in cool water. Always test for the possibility of dye bleed before plunging your item into the drink. 

Pure nylon. Hand washing (not machine washing) in cool water will definitely help vintage nylon items last as long as possible. Always air dry nylon and avoid any high heat.

Pure polyester. Hand wash or gentle machine wash. Very often the care tags on polyester garments from the 1970s proudly boast that the item is machine wash- and dry-able, but you will extend the life of your garments by washing gently and avoiding the dryer altogether. All synthetic man-made materials can shrink, deform or even melt with heat, so hot dryers, hot water, and hot irons are all verboten.

Pure acetate. I tend to cold wash and drip dry 1970s acetate knits shirts and other newer items (in accordance with their care tags), and dry clean the acetates so often made into formal wear prior to the ‘70s. You know those poufy 1950s taffeta and tulle gowns? The taffeta in these dressy confections, usually acetate, is better dry cleaned to keep its crisp structure. I have seen washed acetate taffeta with tiny overall wrinkling and limpness from washing, which apparently comes from any heat at all…acetate is extremely heat sensitive. 
 

OK, maybe it’s the Virgo in me, but I believe in keeping notes on things that work so that I can—you know the old saying—lather, rinse, repeat. Notes on fabrics and what works to clean specific things are easy to forget, but almost as easy to note down and save. Examples of what to note:

· The exact measurements of your favorite cashmere sweater, so you can reshape it perfectly (called blocking) while it’s still wet.

· What items have bled dye when tested

· How you got that Sriracha stain out of a washable silk dress

· What finally removed ancient underarm yellowing from your favorite white vintage blouses

How to wash by hand

Hand washing can be done in a clean sink, a bathtub, or a bucket.

Always check for the possibilities of dye bleeding and shrinking by moistening a small spot of your garment’s fabric in an inconspicuous place, using the soap or detergent and water of the temperature in which you plan to wash. Let the liquid sit a moment, then blot the spot with a white towel. Embroidery and other embellishments should be checked too. If cold water doesn’t budge the dye, don’t assume that warm water won’t—always test with what you will be using for your wash water. If you see any color on your white towel, I would recommend dry cleaning. Allowing the test spot to dry you will see puckering if the fabric is inclined to shrink.

Always zip up zippers and fasten hooks to keep from having these catch on anything in washing.

Metal components can rust in wash water, including covered buttons (fabric on the outside, metal on the inside), which you would want to remove before soaking a garment.

There are washing machines that have “hand washing” cycles that may provide you a good substitute for true hand washing, but the genuine process has the added benefit of letting you monitor the situation. You can make certain there really is no dye running in the water, and you can check to see if your stains are coming out or need a bit more time to soak.

In about two gallons of water, wash using just a few drops of detergent or up to a couple tablespoons, depending upon whether your garment is lightly or heavily soiled. As the water discolors, change it out, adding detergent again, but less. Repeat until your wash water remains clear. Swirl the fabric in the water gently while washing, as fibers are weaker when wet.

Rinse very thoroughly, until the rinse water is suds-free—completely clear. Never wring or twist wet fabric to dry it, just gently press water out, then roll in a clean towel to absorb moisture. If the item is sturdy it may be drip dried, but dry your knits and fragile items flat. 

Before natural/manufactured fiber blends, it was a bit easier to try to decide how to clean your garment with no fabric content tag. If you try a thread-burn test and can’t figure out what fiber you have, it may well be a blend and will affect how you treat the fabric. A cotton and polyester blend shirt will be washable but will not take high-heat ironing…but it also won’t wrinkle as much as 100% cotton.

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A special place in hell has been reserved for the persons involved in developing a certain double cloth with an inner synthetic knit layer that crumbles into powder over time. You find this fabric used mainly in the mid to late 1960s and into the ‘70s. Many vintage sellers I know call this “devil dust,” and it truly is a biohazard making the garment only fit to be disposed of. I have seen important pieces made with this crumbling fabric restored by museums, but it is not practical (or healthy) for most people to deal with. Check for it between the outer layer and the lining of a coat (it sometimes has clumped up inside the hem), and inside dresses, shoes and boots.

 

Dry clean only:

1.     Velvet

2.     Most garments with inner construction and/or lining, such as coats and suits

3.     Fabrics that tend to shrink such as those with crepe textures

4.     Fabrics or embellishments with dyes that run

5.     Fabrics that are embossed with a moiré or other pattern, with flocking detail, or with glazing or another special finish that could be washed out

If there are shoulder pads in a garment, I would not advise washing the item, even if the fabric seems washable, unless you are able to remove the pads and then tack them back in after washing. Their padding can irreversibly clump up or flatten; a couple more curses of washed shoulder pads are dye bleed and water rings from the pads’ coverings. Don’t ask me about my favorite 1940s novelty print dress (with shoulder pads) that I washed, unless you want to see a grown woman cry! At the same time, not all dry cleaners treat shoulder pads well either, so my recommendation is to remove and then re-tack shoulder pads of washable garments, and also find a dry cleaner you can really trust!

What to look for in a dry cleaner

You may think that dry cleaning is the gentlest thing you can do for a vintage item, and you may be right, depending upon the dry cleaner and the garment. In the wrong hands, it may be the roughest treatment for your clothes.

You might try asking for dry cleaners suggestions at any vintage clothing shops in your area. If you know anyone who wears vintage, ask if she has a recommendation. Search online and read reviews. Ask on Facebook or Twitter. When you find one you’d like to try, take something vintage (not your best dress!) to be cleaned. If you like the work done, try with a few more items. An ideal dry cleaner will pre-spot, wash vintage items in fresh cleaning fluid without crowding them, and press with a knowledge of the original items’ characteristics. They will cover or remove rhinestone buttons to protect them from losing their stones. You might ask about each of these things when you bring in your first item to be cleaned. Also, ask about their policy for ruined items. No dry cleaner is flawless, but you shouldn’t have to regularly lose your vintage finery because of an inept job of cleaning.

Special cases:

Leather, suede, and fur should go to a cleaner with expertise in these materials.

Hand-painted and glued embellishments should be approached with caution. You may do as well using cold hand washing as any other way, but first try dabbing each element of the fabric and embellishments with water to check for melting, dye bleed, etc.

Some things belong in the no wash/no clean category, and I can hear it now: What do you mean no wash/no clean!? There are items, mostly in the category of delicate antiques, that just can’t stand up to any sort of washing. In such cases, it is best to ever so gently vacuum the piece with a screen over your vacuum nozzle. Never wash any item with gelatin sequins, which were made in the 1930s (you can always tell them by the fact that they will get sticky and melt if you get them wet or too warm).

 

Next time: Stain removal tips

If you’d like to see all my vintage care tips in one place, you might like my book Wear Vintage Now! Choose It, Care for It, Style It Your Way, available now!


Here’s a link to purchase Eucalan—you can choose from various realistic and beautiful scents (my favorite is lavender, followed closely by grapefruit) or use the unscented.

This contains an Amazon affiliate link, which can help me keep my business going. Rest assured, I only link to items I truly recommend for you, and would personally use.

 

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Care of Vintage: Fabrics 101

Are you a vintage virgin, or a vintage virtuoso? Perhaps somewhere in between? I have seen fabric unfamiliarity among vintage fashion enthusiasts at all levels. 

Continuing from yesterday, this is a draft of part of the care section of a book I'm working on. The book is aimed at newcomers to vintage fashion wearing, but I hope it also offers something to the more experienced types. Whatever level you consider yourself to be on, please let me know what you think! 

When it comes to fabric, I'm a bit of a nerd. I had to study up quite a bit to feel confident enough to write and compile the Vintage Fashion Guild's Fabric Resource. Actually, I thought my head was going to explode with information about long-chain polymers and jacquard weaving looms, silk moth cocoons and the retting of flax. 

I decided to include a primer on fabrics in this section of the book because I don't think it is possible to talk about the care of materials without some knowledge of the materials. Of course, knowing about fabrics helps immensely in choosing vintage items wisely in the first place.

Fabrics 101

The fiber is from what the fabric is made, while the fabric is the finished product. Fibers can be natural: mainly cotton, wool, silk, and linen, or manufactured: mainly rayon, acetate, acrylic, nylon, and polyester.

The fibers can be woven or knit into fabric. The most common weaves are plain, satin and twill. (These are diagrams created for the VFG Fabric Resource.)

If you see a fabric listed as silk taffeta, you are being told that the fiber is silk, and the fabric type is taffeta. Likewise, a rayon jersey is a jersey knit fabric made of rayon fiber.

If you have a piece of vintage clothing without a fabric content label and you’d like to know what the material is made of, try the most accessible test out there: A fiber-burn test. I described how to do this in detail for the Vintage Fashion Guild’s Fabric Resource. The basic process involves snipping a small piece of fabric from an inseam, carefully burning it with a lighter, then comparing how the fiber behaves (looks, smells, feels) while and after it is burned.

This takes a little practice, but I guarantee it can be learned. You can practice burning snippets of fabric that you already know to get the feel of how, say, silk burns.

 

How Fabrics Wear, Look and Feel

Cotton

Cotton is a fiber obtained from the seed pods of the cotton plant. It is naturally fine, soft, fluffy and absorbent. Fabrics made from cotton can be crisp or soft; most are easy to care for, washable in warm water, cool and comfortable to wear. The wide variety of cotton fabrics range from sheer batiste to heavy denim, ribbed corduroy to the interlock knit used for t-shirts. 

Silk

Silk is obtained by reeling filaments from the cocoons of silk moths. The filaments from a single cocoon of one silkworm are on average a mile long, and are strong, glossy and resilient. Made into widely varying fabrics, silks are often very dressy and elegant. Find sheer and limp chiffon, sheer and crisp organza, lustrous satin, and textured shantung among many others.

Wool

Wool is a fiber obtained from the coats of sheep. It is spun into a yarn that is strong and flexible, an excellent insulator, naturally water repellent but also absorbent. The fibers are naturally crimped and springy, allowing them to bind together when spun. Wool is what makes heavy coat materials like melton and fleece, suit fabrics like gabardine, felt used for hats, light and drapable challis, and many knits.

Some of the related specialty fibers are angora (from the angora rabbit), camel’s hair (camel), cashmere (cashmere goat), and mohair (angora goat).

Linen

Linen is both the name of a fiber and the name of the finished fabric made from this fiber, which comes from the flax plant. Its natural fiber variations create slubs in the texture. Linen is famous for its use in making garments worn in hot climates—it is exceptionally absorbent and cool. Linen fabric is crisp and smooth when pressed, but also can wrinkle easily.

Rayon

Made from cellulose, rayon was the first man-made fiber, dating back to the middle of the 19th century, and in commercial production during the first decade of the 20th century. The name rayon (“beam of light” in French) was first used in 1924 in the U.S., whereas viscose was used as the name of the most common process for making the fiber, and the cellulosic liquid from which the rayon was made. Viscose was adopted as the name of the fabric in Europe.

During manufacturing, viscose rayon can be blended with any other fiber, and the finished textile can be soft and silky or sturdy and strong.  It can have a dull or bright finish and can be silken, linen-like or even wool-like. Rayon’s clothing uses range from delicate lingerie to coats.

Acetate

The second man-made fiber created from cellulose was acetate, patented in 1894. Both acetate and rayon were originally called artificial silk. Acetate was given a grouping separate from rayon by the U.S. Federal Trade Commission in 1953. Acetate is silk’s closest competitor for drape and sheen.

Nylon

The first successful synthetic fiber, nylon dates from the 1930s. After women’s hosiery made of nylon was introduced at the 1939 New York World’s Fair, it became a raging success—the clamor for nylons (as they came to be called) was so great. Strong, elastic, quick-drying, insect- and rot-resistant, find nylon in blends with other fibers as well as on its own.

Polyester

Invented in the ‘30s, improved in the ‘40s and finally commercially introduced in the 1950s, polyester is a synthetic manufactured fiber. Some may think of it as that somewhat-too-common and low-end fabric of the 1960s and ‘70s, but polyester’s uses and aesthetic qualities are wide-ranging. It is a strong and washable, relatively inexpensive fabric—one that is abrasion-, fade-, wrinkle-, insect- and mold-resistant. Its most significant drawbacks as a finished fabric are its lack of absorption, its tendency to hold onto oil-based stains, and the difficulty to remove its pilling.

Acrylic

First introduced to the public in the early 1950s, acrylic is a synthetic fiber manufactured to be used like wool, either on its own or in a blend. It can also be manufactured to imitate cotton. Acrylic adds strength in blends with wool, and on its own, it is washable in warm water. As compared to wool, acrylic holds its color and is resilient, but is not as soft and springy, nor as warm when wet.  

 

Something to keep in mind is that even though a fabric is characteristically made of a certain natural fiber, it may also be made from a blend of fibers, or a similar manufactured fiber. Let’s say you love the quality of silk and want to find a vintage evening skirt made of silk satin. Satin is not necessarily woven of silk, in fact, it is relatively uncommon to find this fabric made of costly 100% silk from a time after the introduction of acetate and rayon.

Another thing you may notice is the use of fabric trade names on labels, such as Dacron (polyester) and Acrilan (acrylic). Saying a polyester blouse is made of Dacron is like saying an adhesive bandage is a Band-aid, except in Band-aid’s case, the name (pardon the pun) stuck hard.

There is a lot to know about fabrics—consider this summary a mere snippet. You can explore fabrics in greater depth by looking through the Vintage Fashion Guild Fabric Resource, a project to which I am adding regularly, with a focus on the fabrics you most often find used for vintage fashions.

 

Next time: How to clean vintage



If you’d like to see all my vintage care tips in one place, you might like my book Wear Vintage Now! Choose It, Care for It, Style It Your Way, available now!

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Taking Care of Wearable Vintage Clothing (your help please!)

When I started the book I'm working on (tentatively titled Getting Started with Vintage - A Modern Woman's Guide) I glossed over care of vintage. Or rather, I discussed a few things, sprinkling points throughout the text. Then something happened: I told a number of people about the book, and many of them told me they were excited about reading a chapter on caring for vintage.

Like, that was the thing that got people most excited.

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Then, when I mentioned this subject to my editor, she thought a new care section might be something to seriously consider, among other additions. Fast forward (or perhaps slow forward!) to today, and I have a lot of the care section written. There are gaps which I hope to fill soon, and I plan to put some polish on what I've written.

Here is where you come in:

I have learned so much from putting ideas for my book out in my blog and reading your comments. Please let me know what you think—what is missing, wrong, right—anything. 
 

The gist of this care section is that I (who wasn't born into Martha Stewart's household!) have had to learn a lot of things, and I want to share just the best and simplest ways that I've found to care for vintage. My book is for the vintage fashion novice, although I hope it offers something to more experienced wearers as well. 

Here is the outline for the section Taking Care of Wearable Vintage Clothing:

  • Prevention

  • Fabrics 101

  • How Fabrics Wear, Look and Feel

  • How to Clean

  • Stain Removal Tips

  • Odor Removal Tips

  • How to Get Out the Wrinkles

  • Accessories Care

  • Basic Mending

  • Insects

  • Some Useful Tools

  • Storing Vintage

  • Mindset for Caring for Vintage

The order of these is still being jostled.

Prevention

I harp on this a bit in the book because frankly, prevention of problems makes everything better and easier. 

I can’t say it enough: If you are just starting out with vintage, begin by choosing items that don’t have flaws, or with only minor flaws, then wear the clothing thoughtfully. Wear clothing that isn’t too tight (risking tears and seam breaks), take care not to spill while eating, and don’t overdo the fence climbing, Charleston dancing, corsage pinning, and puddle splashing. Hang your clothing up even if it is sweaty or dirty and you intend to clean it. Clean as soon as you can after wearing if needed.

 
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I have many times felt like sending up a hallelujah for the dress shields I sometimes find sewn into vintage clothes. Dress shields are underarm liners that protect your blouse or dress from perspiration, and the stains you might get from deodorants. They can be attached to the garment or have bands that hold the shields on you, and/or your bra. You can find disposable shields, but we vintage people are into reusable, right? My favorites are by the same brand that I find in vintage dresses, Kleinert’s, which has been in the business since 1869.

 

Make sure you pin a brooch that has a very fine, sharp pin if you are going to poke it through any finer fabric. I like to test putting the pin through the fabric in an inconspicuous place to see how a pinhole looks.

I’ve seen a lot of dust, puddle stains, and heel tears at the hems of long dresses. Excessive length ought to be hemmed up, and a little lifting of trains and hems will help avoid damage.

Champagne and soda look so close to clear but the sugar in these drinks oxidizes, over time or with heat, to a brown stain. Make sure you wash or clean after spilling drinks. It isn’t coffee or tea that has done in many a wedding gown, but champagne.

Make sure the vintage item is likely to fit before putting it on in the first place (the book has a section on ease and another on alterations).

 

Next time: Fabrics 101 and How Fabrics Wear, Look and Feel

 

Good news! This is all in my book now: Wear Vintage Now! Choose It, Care for It, Style It Your Way

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Denisebrain best of 2017

It's time again for my annual round up of vintage that sold in the year just ending. I've been doing this year-end feature since I was selling on eBay and blogging on MySpace—Yes, that long!! 

Looking at these, I realize some I've chosen because the new owner was so pleased. I love a happy story, and I've heard quite a few good ones this year. What else made me choose these items as favorites? I see peplums, sweetheart necklines, hand embroidery, lace, luminous fabrics, soft knits, beautiful colors, unique prints, and wonderful style. In other words, I see why I love vintage, and why I get up every day wanting to do what I do. 

My year, personally, has had its ups and downs. I am still working on my health, including having a new right hip and psoriatic arthritis, which causes fatigue and pain. At the same time, I have been so fortunate to have great help. Honestly, why didn't I look for this help sooner? Read about all I have to be thankful for in this post. 

See all those silly grins on my face in these photos? They're real. I love what I do, and am lifted up every day by great colleagues and friends in the vintage world. I've been shown such amazing kindness this year. 

I hope you have found as many reasons to smile this year, and that 2018 brings you joy—and, of course, vintage! 

Here's to a New Year of love, health, happiness, and hope for us all! 

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My very best to you, Maggie of denisebrain

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So thankful

It's been quite a year for the world. Not at all easy, as I'm sure you have observed.

It has been quite a year for me personally as well. I guess that's the reason I'm so grateful this Thanksgiving Day...I'm grateful for every little thing that has gone well! 

One thing that has gone right: After total hip replacement surgery on October 30, I'm getting stronger "way quicker than expected." Many thanks to all of you who have sent me get-better notes. I'm buoyed by your thoughts!

Yes, I'm better, thank you!

Yes, I'm better, thank you!

Another reason for gratitude: Before the surgery, and with my psoriatic disease making it difficult to do my own modeling, I've had the great fortune of having my friend Fay Ripley (who is both a pro photographer and a vintage fashionista) set up photo shoots with her photographer friend Marc Harvey, and a crew of wonderful women who have modeled for me. I was afraid of this step in my business, but I am SO happy with the results. I hope I will still be able show some of my vintage finery on myself, but I now know I don't have to quit while my disease slows me down.

A scene from a recent photo shoot

A scene from a recent photo shoot

I'm very grateful to have been able to support Dress for Success Worldwide through the sales from the Pink Heart Shop section of my Etsy store. So many of you have purchased to help this cause, and several have even donated vintage fashion to me so that I can offer it for sale.

I love this little video from Dress for Success, that gives you a taste of their fantastic work.

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At the same time, 10% of all the rest of my sales has gone to protecting manatees through Save the Manatee Club. Again, so many customers are eager to help with this great cause, and tell me so. Many people think of me as "the manatee lady" ...and I'm just fine with that. I love all animals, but one very large place in my heart is reserved for these awesome, gentle—and perilously threatened—creatures.

The rest of the good I want to mention is the everyday sort: Every single day I am thankful for what I do, the knowledge I gain, and the beautiful clothing I get to see and hold in my hands. I am thankful for all the wonderful people I meet and get to know in the world of vintage fashion. My customers, my readers, my colleagues, and my friends—all of you make what I do such a joy. From the bottom of my heart, thank you so much!

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Update on Pink Heart Shop Sales for Dress for Success

Why Dress for Success? 

I believe in the power of dress to change a woman's life. And, many women do not have the power to change their lives themselves.

Dress for Success exists to help women find the clothing and skills to thrive in work and life. Since starting operations in 1997, Dress for Success has expanded to more than 150 cities in 28 countries and has helped nearly one million women work towards self-sufficiency.

One year ago I opened the Pink Heart Shop, a shop-within-a-shop in my Etsy store, with 100% of proceeds going to Dress for Success Worldwide. In the aftermath of Hurricane Harvey, I sent Pink Heart Shop proceeds to Dress for Success Houston, which was on the ground delivering donations to people in need. 

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Since starting the Pink Heart Shop, I have received two generous donations of vintage clothing for me to sell, from people interested in contributing to this cause.

I'm proud and happy to say that, with your help, I have been able to donate $1123.50 this year.

There are 40 items in the Pink Heart Shop today, with more added each week. Consider adding something to your own sartorial strength while assisting someone less fortunate to do the same. 

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Are you in the "Vintage You" Gallery?

If not, please join the gang! These women all sent me photos of themselves showing how they wear their denisebrain finds. 

I've heard from many people that they are inspired by these, so why not send your photo in so I can show you off?: margaret@denisebrain.com

(There's always room for more!)

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One year in sales benefitting Save the Manatee Club

Manatee on my mind. Illustration of me by Anna Davies.

Manatee on my mind. Illustration of me by Anna Davies.

I am a manatee hugger, pure and simple. Years ago, when I stood with my husband on the banks of the St. John River and watched a rehabilitated manatee being released back into the wild, I fell in love with these gentle giants. 

It was at this time last year that I decided to donate 10% of my earnings to saving manatees. Before September 2016, I ran fundraisers here and there...but I felt it was time to take the plunge and make this a full-time relationship. 

According to Save the Manatee Club, I have been able to donate $1665.00 since September 2016. I couldn't do this without my customers, who have told me so many times how much they care right along with me. 

At nearly the same time, I created the Pink Heart Shop section of my Etsy store, the shop-within-a-shop with 100% of sales going to Dress for Success. I'll update you soon on total sales for that great cause.

What can I say? Denisebrain has the best customers.

My warmest thanks and appreciation to you!

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For Houston

Today, September 1st, I'd sincerely like to be writing...

How was your summer? 
and
Welcome back to school and work! 
and (of course)
Look how you can interpret modern fall fashions with vintage!

...but my heart is too heavy with concern in the aftermath of Hurricane Harvey and the terrible damage it has done to Houston and the region. 

Photos of donations being delivered to the George R. Brown Convention Center, from Dress for Success Houston's Facebook page. 

Photos of donations being delivered to the George R. Brown Convention Center, from Dress for Success Houston's Facebook page. 

As a response, I am directing all sales through September 6 from The PINK HEART Shop of my Etsy store (usually heading to Dress for Success Worldwide) to Dress for Success Houston. The organization is on the ground, doing crucial work, right now. They will also be there as people try to get their lives back in the aftermath of the hurricane.

I've stocked up the PINK HEART Shop, and am adding new every day.

It's a small contribution from my customers and me—but huge contributions are made up of small contributions, right?

 

We can get back to talk of school, work, and fall fashion in good time.

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Vintage Mixing

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Vintage Mixing

Recently I took a stab at four general vintage-wearing personas, modes of style that you might choose for every day, or flit between. One of these styles, The Vintage Mixer, generated a lot of comments. It seemed to need expansion.

 

First, a quick review. In that previous blog I proposed that there are— 

1. Wear-with-alls:  Not driven by vintage, just looking for a unique, quality vintage piece here and there 

2. Time travelers:  The total look, hat-to-shoes right out of a vintage Vogue

3. Walking works of art:  Creative and bold, using vintage but not necessarily all vintage

4. Vintage mixers: Mostly or all vintage, put together from various eras

 

That last type? Too broad. I'm now proposing these four distinct types of vintage mixing personas:

All-vintage Mixers

Era mashing

The Era Mashing Mixer is a purist about wearing mostly vintage, but as to which era, she is an iconoclast. For one outfit she may mix a 1940s jacket with 1970s wide-legged trousers, a 1950s blouse, and a 1960s bag. This might be done with purposeful harmonizing, or ironic wit.

Zara wearing a 1940s hat and belt, 1950s sunglasses, a 1970s polka dot dress, and a 1980s marabou jacket. I love that #justbloodywearit is her constant hastag and motto! Courtesy of @zeebeezsazsa on Instagram

Zara wearing a 1940s hat and belt, 1950s sunglasses, a 1970s polka dot dress, and a 1980s marabou jacket. I love that #justbloodywearit is her constant hastag and motto! Courtesy of @zeebeezsazsa on Instagram

SPECIALIST MIXERS

Showcasing collections of specific vintage pieces

The Specialist Mixer might see herself as a collector, connoisseur, and wearer of certain favorite vintage items in particular. She may tote vintage handbags, or cuff herself in vintage Bakelite bracelets, wear vintage modernist-print Vera scarves or pieces from the 1970s by Yves Saint Laurent. Her wearable collections may be estimable.

Just two of the many amazing vintage bakelite bracelet stacks the vintage maven Sandi of @lorrelmae has shown on Instagram. (Also, check out her Etsy shop!)

Just two of the many amazing vintage bakelite bracelet stacks the vintage maven Sandi of @lorrelmae has shown on Instagram. (Also, check out her Etsy shop!)

MODERN/VINTAGE MIXERS 

Interested in vintage, but interested in modern fashion too

Modern/Vintage Mixer types may seek out vintage that interprets new styles, or new styles that echo vintage. Not one to set aside the present state of fashion, but also fascinated by the past, the Modern/Vintage Mixer is a creative blender of the old and new.

People that I know in this group are sometimes motivated by the green side of vintage, being anti-fast fashion, careful to be sure their modern fashion purchases are ethically and sustainably made as often as possible. Sometimes their contemporary pieces consist of the basics, and they use vintage as the mainstay of their wardrobes.

Stop and ask! says Nicole, @theartyologist on Instagram and blogging (about vintage, sustainable fashion, art, and photography) at theartyologist.com

Stop and ask! says Nicole, @theartyologist on Instagram and blogging (about vintage, sustainable fashion, art, and photography) at theartyologist.com

INSPIRED-BY-VINTAGE MIXERS

The goal is the total look, sometimes using vintage repro clothing

This mixer contingency may not be able to find what they need in good shape and in the right size (at the right time), or simply want to wear something that looks vintage that they needn’t worry about if jitterbugging or pruning the rosebush. Often these mixers are close to Time Travelers, their full-on vintage look created with a certain amount of repro vintage-style clothing. The Inspired-by-vintage Mixer might, for instance, wear repro shoes and jeans with an authentic vintage sweater and scarf. 

Photo from the account of Instagram's @missharlowdarling; also be inspired by the Harlow Darling blog

Photo from the account of Instagram's @missharlowdarling; also be inspired by the Harlow Darling blog

What do you think? Do you wear your vintage like any of these stylish mixologists?

I you enjoyed this, you might like my book Wear Vintage Now! Choose It, Care for It, Style It Your Way, available now!

 

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Manatee fundraiser

If you follow my blog, my Facebook page, my Tweets, my Instagram feed, or have spoken with me in person, you know I love manatees. 10% of my sales go to Save the Manatee Club year round.

Right now I've intensified my efforts. Through August 7, 25% of my vintage fashion sales will go to Save the Manatee Club, along with 100% of donations made directly on my YouCaring page set up for this special fundraiser.

Why the fundraiser at this moment? The reason is that I (along with countless others) am heartbroken by the tragic accidental death of Snooty, the world's most famous manatee. Perhaps you heard about his death, just a day after his 69th birthday was celebrated with thousands of people singing and cheering for him.

Having been born in captivity on July 21, 1948, Snooty was known by generations of visitors to the South Florida Museum, where he lived in a special aquarium. He contributed greatly to what is known and thought of manatees—and his personality stole our hearts. 

Snooty's aquarium at the South Florida Museum also hosts and rehabilitates wild manatees that have been rescued. The Museum states that they will continue this important program.

In memory of Snooty, my hope is to raise $1,000 by August 7, 2017, to be donated to Save the Manatee Club specifically for the rescue and rehabilitation of these beloved animals. Raising this much money in two weeks, I admit, is pretty ambitious. I only dare set such a goal because so many people have expressed their love for manatees to me. So many seem eager to help.

If you've had your eye on any items in my Etsy shop, know that you will be helping this cause a bit more than usual with your purchase through August 7, 2017. If you see nothing to tempt you right now and still wish to contribute, my YouCaring page is there for you too.

Thank you so much for your help! No way could I do this without you.

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Lemons to lemonade

Anna Bond painting

Anna Bond painting

Yeah, I know it's a well-worn (perhaps even a bit threadbare) vintage slogan, but it seems apropos

 

Until recently, I have always managed to carry out my vintage fashion business as a solo act, a one-woman sourcing, selling, and marketing department—even the modeling, photography, and shipping departments, all rolled into one. I don't know how many of you are entrepreneurs, and among those, how many are solo entrepreneurs, but I have a piece of advice from one previously solo act to another: Build a team.

 

Let me take a step back.
 

The hopeful type, I am one of those with a perpetually half-full glass. Still, it hasn't been as easy to see things in that rosy-tinted light with my as-yet-to-be-controlled autoimmune disease, psoriatic arthritis. Some days I don't feel like getting out of bed from exhaustion and pain. I have great doctors working with me to find the right combination for improved health, but it takes time and trials. For now, it is so very much harder to be who I want to be for myself, my business, and for my friends and family.

Denisebrain needs a team. Actually, it took a certain amount of disability to admit I already have a team, and then to add to it.

My husband is a graphic designer, the art director of a magazine. Guess who has always helped me with (among many other things) my websites and branding? Then there are the wonderful people who have consistently sourced vintage fashions for me over the years. There's my seamstress, who at 80 years of age is an inspiration to me with her vitality and creativity. I have been working with an editor to prepare my book for publication (I highly recommend my editor, Amy Scott of Nomad Editorial).

I probably get more comments about my photos than anything else about denisebrain. I have loved photographing vintage portraying the sort of happiness and healthiness you see in old magazines and movies. 

Right now, though, I can't find either the ease or the energy to take many photos. So, lemons to lemonade, in walked another person for my team.

Fay Ripley photo

Fay Ripley photo

Fay Ripley is an experienced photographer who takes artful narrative photos.

Fay is also a vintage lover who sells vintage fashions at Chosen Vintage in Spokane (her shop within Chosen is Red Leaf Vintage). Fay offered to help set up a photo shoot using her studio and equipment. She did so much more than help though—she truly brought everything and everyone together, including Marc Harvey, another great photographer with whom she shares the studio, and four of the five models.

Fay and Marc created a lighting set up that perfectly emulates my home studio setup. 

A couple weeks ago we had a photo shoot. I had no idea how it would go, never having dealt with so many people and moving parts before. I was very pleased—I think this is going to work for me.

So, after 17 years of photos of and by just me, myself and I, there will be some new faces. I will still make appearances too, just not all of the time. 

Every single one of the women who modeled for me recently gets vintage, and that makes a big difference. Trying to summarize how I wanted them to look for the photos, I said "not like you think you're cool—more like you're someone's sister or best friend. The Girl Next Door. Happy, healthy, having fun, smiling." They all pulled this off beautifully. 

A good friend suggested that I introduce these women to you, and, with their permission, I will. I may not be so lucky as to get the same group again, but at least for now you will see these smiling faces:

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Victoria is an aspiring medical student with a love for the French horn and fashion. Yes, French horn, my instrument, which is how I got to know her. She was my student, and I've known her parents (her dad's another horn player) since forever ago. Victoria and I always snuck in conversations about clothes during horn lessons, so I knew she'd be great for this. Plus, I'm always overjoyed to see her, because she is one of my favorite people.

Grace is a model, and it absolutely showed; I love the attitude she brought to all her photos for me...she is a true pro. Bonus: She's (obviously) adorable and so sweet.

Kendra calls herself a filmmaker, graphic designer and vintage lover who is fond of travel and tea drinking. I'd say she understates her talents a bit; have a look at her website sometime. Kendra not only oozes talent and enthusiasm, but has an irrepressible smile. She fits right in with the denisebrain vibe, if I do say so myself.

Hayley is an Inupiaq Eskimo who comes from Shaktoolik, Alaska, a village on the Bering Sea. She is in college as an aspiring photographer, saying she has a lot of fun being in front of the camera but she also has her eye on being on the other side of the lens. I'd say that whatever side of the lens she is on, Hayley is going to be great, because she is so fun to be around, and super kind and helpful too.

Gianna is a yoga instructor (she owns a local studio) and paralegal, as well as a a vintage-specializing model. She says she loves to capture the essence of classic film stars when she models, "bringing life to a beautiful and elegant era past." Gianna has it all going for her: The knowledge to strike a pose that is pure vintage elegance, the just-right figure to show off clothes, and the obvious love of fashions from the past. Plus, she is a lovely character to work with. All that yoga is paying off, Gianna! 


Real women wear vintage. I've said that so many times, and now I get to show you.

Real women also need help at times. After all, it's a fine time of year for lemonade!

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What's your vintage-wearing persona?

I'm busy working on my book about getting started with wearing vintage, and my editor suggested I need to add a section to fill out my comments about how to style vintage clothing. I agree with her, it isn't always obvious how to put vintage wearing into practice. 

I don't like do's and don't's, so this added section wouldn't be about rules, but I also don't want to fill pages with words that give no guidance. So, meet the Vintage-Wearing Personas, modern vintage-wearing styles that you might choose for every day, or flit between.

You can help me with this by letting me know

il_fullxfull.279009034.jpg
  • if you think there is a vintage-wearing persona I'm missing

  • which of the personas fits you and how closely you relate to it

  • who are some of your choices for your persona's heroines

 

Wear-with-alls

Not driven by vintage, just looking for a unique, quality vintage piece here and there

Do you want to wear vintage but not broadcast the fact that you are? You may be a wear-with-all type.  Your natural style may be bold or reserved, elegant, flamboyant or grungy—wearing vintage is not your driving motivator. 

For the wear-with-all persona, you may want to find vintage replacements for the modern components of your wardrobe. You might find something that is in style right now, only in the better-quality, better-priced, and unique vintage original version. Start with just one piece mixed in with modern clothes and accessories from your closet. 

What’s easy about this style persona is that you almost can’t seem costume-y. You can blend into your work setting, take the dog for a walk, go to a party…and feel attractive but not conspicuously “vintage.” You are more likely to hear “I love that!” than “is that vintage?”

The hard part may be coming up with the vintage items that work well for you with your present wardrobe, in the right size. (That’s why I am writing my book, coming soon!) Really, the hardest part may be showing restraint once you get going with vintage!

Wear-with-all heroines

Kate Middleton

Michelle Obama

Amal Clooney

Instagram wear-with-alls: notdeadyetstyle, sustainableelegance

Wear-with-all Quote

It's not about the dress you wear, but the life you lead in the dress. —Diana Vreeland

 

 

Time travelers

The total look, hat-to-shoes right out of a vintage Vogue

This is the easiest and hardest vintage fashion personality, rolled into one. The simple part is that you don’t have to figure out if a style works, you just need to recreate a look that you admire. You can choose your outfit and styling literally from a vintage magazine editorial or advertisement, a movie…you are the costumer and actor in your own period drama.

Difficult may be finding and putting together the details of the look you want, and then carrying off the look with aplomb. Your look could be seen as costume-y, and you will need to be ready to answer questions about the style and why you are so "dressed up."

Some women pull off this look daily, even in a workplace environment, others dress from hat to shoes in one period look for a vintage fashion event. This is a persona you might take on here and there...or all the time.

Time traveler heroines

Dita Von Teese

Paloma Faith

Instagram time travelers: isabelmusidoralost_in_the_50'snoaccountingfortaste

Time Traveler Quote

She's a three page love letter in a world of relationship status updates. —J.M. Storm

 

 

Walking works of art

Creative and bold, using vintage but not necessarily all vintage

#justbloodywearit, is a hashtag I always find on the Instagram feed of a vintage fashionista named Zara (@zeebeezsazsa), who wears a rainbow of color, clashing prints, 1940s with 70s, 60s, 30s, 80s. A doctor, Zara thinks of her fashion as an escape from all the life and death emotional decisions that need to be made daily. Her litmus test for choosing something to wear is that she likes it and that it expresses how she feels. She doesn’t follow rules or strive to look like anyone else. 

This persona is easy for a small percentage of people, the types who might see their bodies as a canvas for being sartorially creative. Dressing with vintage will give this type the maximum possible options for self expression.  

Maybe this is the look you really admire but it seems difficult to you. First you have to decide what works, then you have to let go of your inhibitions. The one commonality I see between the protagonists of this style are their signature touches—wearing fluffy pink pieces, giant bracelets, a turban—whatever seems to most suit their style. I also think it takes a sense of humor. A bit of a smile never hurts when you’re being noticed by everyone. 

Walking work of art heroines

Iris Apfel

Anna Piaggi

Instagram walking works of art: zeebeezsazsa, purelypatricia

Walking Work of Art Quote

Fashion should be a form of escapism, not a form of imprisonment. —Alexander McQueen

 

Vintage mixers

Mostly or all vintage, put together from various eras

Do you want your wardrobe to be mainly vintage yet not feel like you are time traveling from another era? Vintage mixing is the art of putting together an outfit from various vintage components that may date from different decades. You might put a 1940s jacket with 1970s wide-legged trousers, a 1950s blouse and a 1960s bag. What might bring the decades together is some sort of harmony, in color, print, fabric or style.

On paper, this might seem the persona box you'd like to tick. After all, it is all vintage, but creatively harmonious. What's difficult is making this mix-and-match work. 

When you mix vintage things up, consider matching certain elements:

• Color across eras

• Patterns that relate to one another

• All one era but in an unexpected way

• Textural combinations that work across decades

• Timeless elements

Vintage mixer heroineS

Tavi Gevinson

Zooey Deschanel

Kate Moss

Instagram vintage mixers: crocodilelightning, sophiamzell

Vintage Mixer Quotation

Fashion has always been a repetition of ideas, but what makes it new is the way you put it together. —Carolina Herrera

 

So what do you think? Can you relate to any of these vintage-wearing personas? Please let me know in a comment! 

 

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denisebrain=18, Earth Day=47, The Earth=4.54 billion

Today is the 18th anniversary of denisebrain. I didn't plan this day to coincide with Earth Day in 1999, but it has always seemed fitting. After all, vintage fashion is the chicest form of reuse...recycling in style! 

Earth Day is now 47, dwarfing my little 18 years in business—and the Earth is estimated to be 4.54 billion years old, dwarfing most everything. I still feel that all we can do to honor our beautiful "home" truly matters.  

 

Please help me celebrate the 18th anniversary of denisebrain by using the coupon code 18THBIRTHDAY for 18% off any purchase from the denisebrain Etsy shop through Monday, April 24, 2017. 

...and celebrate the Earth every day by wearing vintage! 

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Book Review: Dangerous to Know

Marlene Dietrich in Shanghai Express (1932)

Marlene Dietrich in Shanghai Express (1932)

Feel a thrill at the very mention of movie legends? Transported by wittily scribed Hollywood gossip? Compelled to unravel murders alongside great film noir detectives? Darkly fascinated by the insidious Nazi influences on the interwar movie industry?

Then Dangerous to Know is a book you must read.

My fascination with this book also comes from a more esoteric thread, that of costume design and fashion. The year is 1938, and the costume designer Edith Head is working to secure her ascendance at Paramount Studios. She has draped Dorothy Lamour famously in a sarong for The Hurricane, Anna Mae Wong in exotic sophistication for Dangerous to Know (yes, a fine title for this book). 

Head's own style has changed with her burgeoning career. She is now the serious woman with the closed-lip smile, neat black bangs and chignon, and owlish round black glasses we all can picture. For the book, the real Edith Head becomes a fictional character, friends with plucky young Lillian Frost, who has secured a job as social secretary to a movie-mad millionaire. They make an interesting team, Edith and Lillian, with enough intelligence, wit, depth, bravery, and (of course) style to drive the plot forward like bolts of silk under the sewing needles in the costume studio on the night before a Paramount filming. 

An obscure but true historical scandal, one that left Jack Benny and George Burns facing smuggling charges, is the scaffolding of the drama. In her quest to put her best foot forward, Edith Head asks Lillian Frost to help Marlene Dietrich find missing friend, accompanist, and fellow émigré Jens Lohse. Lillian discovers Lohse's dead body, along with a trail of real and fictional characters that lead her into a murder mystery maze worthy of Old Hollywood.

I couldn't put the book down, not just because I couldn't wait to discover the denouement, but because the writing has picturesque vintage details, such as Lillian's landlady Mrs. Quigley, "her taste buds ravaged by an excess of champagne and oysters during her Ziegfeld Follies days, brewed java strong enough to bring Pony Express riders to their knees" or Errol Flynn guiding a young woman "into his banquette as if she were a Buick with balky steering.”

Precise are the references to fashion, as when Lillian describes to Edith a woman of a certain age at a dinner party:

Picture a floor-length sheath of white silk jersey—with a gargantuan royal-blue bow covering most of the bodice. The points of which unfortunately emphasized Mrs. Lauer’s sagging jawline.

Yes, I picture this, and recognize the implications. I could easily conjure the image of every fashion described in Dangerous to Know, and there are many. When Lillian proclaims that her millionaire boss wore not a tuxedo for a dinner party, but blue serge, I feel privy to a deeper understanding of the characters. 

When we first see Dietrich? 

Marlene Dietrich coasted into the office, crooked smile first. She wore a pale green daytime suit with a subtle checkered pattern and slightly flared skirt. The matching emerald veil on her low-crowned hat did extraordinary favors for eyes that required no help.

The thrill of the star's presence is as palpable as that emerald veil.

Dangerous to Know was authored by Rosemarie and Vince Keenan, under the pseudonym Renee Patrick. One of them, but most likely both the wife and husband, are deeply steeped in Old Hollywood history, making their story intoxicatingly real right down to the collars and cuffs.

It is the second Lillian Frost & Edith Head novel by Renee Patrick, the first, Design for Dying, is now on my must-read list, as will be any future stories starring these new favorite sleuths. 

 

Please note: A copy of Dangerous to Know was given to me to review if I wished, with no quid pro quo expected.

 

Some of the links in my blog posts may be Amazon affiliate links, which can help me maintain my website. I only link to items I truly recommend for you, and would personally use.

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Desert Island Vintage with guest Helen Mae Green

IF YOU COULD HAVE JUST EIGHT VINTAGE FASHION ITEMS, WHAT WOULD THEY BE?

 

My third guest on Desert Island Vintage is Helen Mae Green, who has been writing the personal style blog Lovebirds Vintage since 2012. She has mused about her vintage style being inspired not so much by stars as by everyday people. Even though I'd argue to the contrary, Helen claims she isn't glamorous. Certainly her style seems classic, timeless—and real. I can see her stepping out of one of the vintage photos she cites as inspiration. 

Helen in a favorite 1950s dress

Helen in a favorite 1950s dress

Although in the thick of studies, she graciously took the time to answer the Desert Island Question: 

IF YOU COULD HAVE JUST EIGHT VINTAGE FASHION ITEMS, WHAT WOULD THEY BE?

What does this studious English rose fancy? Read on:

 

"I decided to start off with those items of vintage I currently own that I couldn’t do without, either because they’re very hardworking items in my wardrobe or because they’re just too pretty.  As I’m limited to 8 items in total, I narrowed my selection down to three absolute favourites and two items where I own the modern repro version but would really love to have the real thing. The remaining items are all fantasy items because a girl’s got to dream! They’re all items on my ongoing “to buy” list, so hopefully they’ll eventually make their way into my wardrobe.

 

 

1.     "1940s blue floral dress

The first item I’ve chosen is this gorgeous original 1940s dress in a blue floral rayon. This dress is what my 1940s dreams are made of, and I really wish I had the money and the lifestyle to add more genuine 1940s pieces to my wardrobe. As it is, I don’t often get the opportunity to wear my most precious vintage pieces at the moment, but as long as this dress is in my wardrobe I can’t feel too bad. The fit is perfect on me, and I love the way the dress hangs and moves. The ruffles on the front add an extra special touch, and there’s even a pretty belt that fastens at the back. I really feel like a princess every time I wear this.

2.     "c. 1970s wool skirt

This skirt is the ultimate “workhorse” item in my wardrobe. It’s vintage from the 1970s or 80s but I often wear it in a 1950s inspired style. I live in England so it gets pretty cold over the autumn and winter, so the medium-weight wool helps to keep me nice and warm, especially when layered over an underskirt and some knitted tights. It’s a great neutral colour so it’s very versatile, and it even has pockets. Winner!

3.     "1980s boots

What can I say about these boots? They’re a bit steampunk, a bit cowboy, and a lot fabulous. I love the Victorian-inspired shape of them, and although the pattern looks a bit crazy, they still seem to go with a lot of different outfits. I bought them when I was on a quest to find boots without a zip up the inside as they tend to cause me to trip over my own feet, but I also prefer lace-up boots for aesthetic reasons. I get no end of compliments when I wear these and they’re so unique and great fun to wear.

4.     "Original 1940s or 50s jeans

For this next item we’re getting slightly more into the fantasy realm. I have several pairs of reproduction vintage jeans that I wear regularly, like those shown in the picture, but I’d really like to own some original ones. I went through a phase of not wearing jeans because I thought they could be a bit scruffy or unflattering, but vintage ones are a completely different beast. They’re still a casual item but aren’t completely unstructured, and the high waist divides the body across its narrowest point rather than its widest point like modern low-rise jeans. I find this much more flattering as it doesn’t create a muffin top where there otherwise wouldn’t be one, and is much better at hiding problem areas if you do have them. Overall, jeans are now an integral part of my wardrobe, and I’ll definitely be looking out for an original pair to add to my collection.

5.     "White 1940s blouse

This is another item where I have owned various reproduction versions, but would really like to own an original one. I’m of the belief that every girl needs a nice structured white blouse, and mine always get lots of use. I like the shoulder pads and wonderful sharp collars.

6.     "Quilted circle skirt

I’ve been looking out for a quilted circle skirt in my size and price range for a long time. I think they’re very stylish but also they appeal to me as being something a little warmer for the winter, as it’s always my winter wardrobe that seems to be lacking.

1950s novelty print quilted cotton circle skirt owned and worn by Janey Ellis of the Atomic Redhead blog

1950s novelty print quilted cotton circle skirt owned and worn by Janey Ellis of the Atomic Redhead blog

7.     "1940s suit

Ah, suits. So stylish, so versatile. I have a great 1950s suit which gets a lot of wear, both as a whole suit and with the skirt and jacket worn separately, but I’d really love a beautifully fitted 1940s suit to wear as well. Something about the fit and style of 1940s clothing despite the rationing really shines through in suits for me.

War-era woman wearing a suit (Flickr Commons)

War-era woman wearing a suit (Flickr Commons)

8.     "1950s New Look coat

Another thing I’ve had on my to-buy list for a long time, and my last Desert Island item, is a wide-skirted 1950s coat in a New Look style. I wear a lot of full skirts (or full-skirted dresses) and am forever frustrated by how coats in the wrong shape squash the skirts, and how modern ones are almost certainly too short to cover the skirt which can look odd. If I had a coat like this, I’d wear it a lot and probably have a lot of fun swishing about. A must-have for sure.

J. Paul & Sons Mannequin Parade, 1949 (Flickr Commons)

J. Paul & Sons Mannequin Parade, 1949 (Flickr Commons)

Perhaps she will wear such a coat on a case once she gets her degree. Oh didn't I mention? Helen is currently working on her PhD in forensic entomology. I like to imagine her future employment could rather handily place her in a 1940s film noir—and she would probably enjoy wearing the clothing! 

Many thanks to Helen Mae Green for sharing her Desert Island capsule wardrobe with us all!

Besides her Lovebirds Vintage blog, be sure to look for Helen on Facebook and Instagram (including some of her glorious recent modeling photos!).

 

What would you want if you could have just eight vintage fashion pieces? If you'd like to be featured here, let me know!

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All the Gunne Sax I’ve known

San Francisco was one of the cities on the crest of the vintage fashion nostalgia wave of the late 1960s. At the time, romantic Edwardian and Victorian fashions were being rediscovered in flea markets by expressive young dressers who were tired of modern "establishment" clothing. Enter Gunne Sax, a small SF dress company founded in 1967 with a flair for the nostalgic.

Jessica McClintock, a teacher, newly divorced and with a young son, invested in the company and became its designer and marketer. In 1969 McClintock became its sole owner. Through the years, Gunne Sax has made an array of nostalgic styles, referencing Renaissance, Empire, Victorian and Edwardian clothing. Very popular were Gunne Sax's prairie girl looks. This was definitely a fanciful 19th-century prairie girl, dressed in cotton calicos, muslin and lace, with ribbons, lacings and flounces. There were lots of Gunne imitators, but the real thing is almost always discernible just by the detail of its embellishments. 

These are the Gunne Sax I have sold through the years, roughly in order from the earliest "black label" models of the late 1960s, through the 1980s, when the company had expanded in other vintage-inspired directions. 

Speaking from the experience of living through the heyday of Gunne Sax, I can say that these dresses (and separates) were exactly what many girls wanted to wear the most. I had my first, a long, flouncy gown of pink gauze with a lace-up bodice and full, sheer sleeves, in 1975. My mother, who was by then a widow who had to watch what she spent, said I could have the dress, but with its large price tag of (gasp) $40, I would "wear it for concerts, my prom, my wedding, and I would be buried in it" ...stated as a commandment. 

Later, with my own hard-earned money I managed to buy a couple more Gunnes.

Me, c. 1980, in one of my much-loved Gunne Sax

Me, c. 1980, in one of my much-loved Gunne Sax

Here I am in my mother's home in the last of the three Gunne Sax outfits I wore when they were new. This was a prairie girl set of skirt and peplum blouse, c. 1980. Sorry the photo is no better, but it was taken by a boyfriend catching me off guard who said "wow, you look great in that!" to which my mother replied, "you'd even like her in a gunny sack!" We laughed while my mother looked bewildered—she didn’t realize it was a Gunne Sax! 

 

Here are the labels from some of the items I’ve sold: 1969/70, 1970s/early 80s, 1970s skirt, late 1970s, 1980s. You can see many more in the Vintage Fashion Guild Label Resource.

I think it's interesting to see how girls now wear vintage Gunne Sax...these have touched several generations of romantics! Here's a round up of a few found on Chictopia:

Courtesy of Sapsorrow

Courtesy of Sapsorrow

Courtesy of AmberLucas 

Courtesy of AmberLucas 

Courtesy of EllePhoto

Courtesy of EllePhoto

Courtesy of starshipnarcissus

Courtesy of starshipnarcissus

Courtesy of novavintage

Courtesy of novavintage

Courtesy of 23freckles

Courtesy of 23freckles

This is Rie (@welldressedethcist on Instagram), who is a connoisseur of vintage Gunne Sax, wearing one that she got from me. I love how this new generation of expressive dressers have made Gunnies their own!

Courtesy of @welldressedethicist

Round sunglasses, Converse tennis shoes, lavender hair, plaid coat, prim hat...how do you style your Gunne Sax? Are you new to Gunnies, or did you wear them the first time around?


For some behind-the-scenes information on the founding of Gunne Sax, please see this article from the Vintage Traveler Blog:

History behind Gunne Sax By Roger and Scott Bailey

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The Magtone color of the moment: Hollywood Cerise Pink

Hollywood Cerise Pink—technically Hex Color #ED0990

Hollywood Cerise Pink—technically Hex Color #ED0990

Oh, I know there are well-researched and ever-so-vetted Pantone colors of the year, but it seems there is always a color pulling me in a different direction. This year, their color is Greenery, and it's quite lovable. It seems to evoke a feeling of hope. (It was chosen before those November elections!)

For me this year it’s Hollywood Cerise Pink. There is a femininity in pink (since the 1930s anyway), and there is an urgency in bright pink. It seems not only a beautiful hue but a necessary one. Fearlessly feminine.

 

Feast your eyes on shades of Hollywood Cerise Pink from vintage sellers on Etsy. As of today these are currently for sale and the links are in my Etsy favorites collection on the subject. 

Face it...Hollywood Cerise is not just a color, it's an attitude!

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Lady and the Skirts

I recently had the good fortune to renew an old online acquaintance with Debbie, who has a remarkable vintage fashion collection. Someday I may have the opportunity to show you more of Deb's collection but for now, it's plenty to feast your eyes on her collection of 1950s Lady and the Tramp and Si and Am skirts. She has 21 (!).

These skirts were homemade from cotton printed in 1955. The fabric was licensed by Disney, originally sold at J.C. Penney, and coincided with the release of Disney's Lady and the Tramp animated feature-length film. Although the skirts are now coveted and highly valued, Debbie told me that the fabric was originally just 59 cents per yard. From the yardage, the seamstress would cut out the flaring panels and sew them together to create her skirt.

The seamstress had to add her own waistband, so the skirts can have waistbands that slightly differ from the skirt colors. The number of panels vary and so do the lengths as the skirts were hemmed and sized for girls and women both. Debbie even has a Lady and the Tramp skirt in which every bit is embellished with hand-sewn decorations. The "dog" skirts can be found in red, black and turquoise; the "cat" skirts are in pink, black and brown. She loves to wear these on trips to the Disney parks.

Debbie lets her great nieces share her skirts, and when they match at Disney, they are "just too much fun to be ignored."

Debbie and her grand nieces at (where else?) Disney

Debbie and her grand nieces at (where else?) Disney

I've only met Debbie online, but she has impressed me so much with her joyful spirit. Now 63, she has no trouble donning the Disney mouse ears and taking a twirl with Pluto!

In her mid-50s, Deb took on the important task of raising of her 9-year old great niece; she has worked as a court reporter for the State of Nevada Public Utilities Commission for almost 44 years. Debbie isn't a woman of leisure, so when she gets to "play" she does so with gusto!

She and her significant other Rick attend car shows together with their vintage autos. Women she knows are bored going to the car shows, but she loves the shows, thoroughly knows their cars and makes a big deal of wearing her vintage finery for these events. Debbie not only dresses up, she brings along dolls with clothing custom-made to match her vintage fashions. She says that the children especially love the dolls!

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Debbie's vintage collection focuses on her favorite time in fashion, 1947-57, the Dior era. She has couture items, a Hawaiian collection, Hollywood costumes. More that leaves me in awe: She has so many vintage pairs of shoes that she can't count them all. She has over 350 vintage hats. 

In case it wasn't already apparent, Debbie, even in her 60s, is a bit of a bombshell. She has the figure to wear vintage well and the savoir faire to pull it off. Most of all, it is obvious that she is having fun. She says "these skirts make me so incredibly happy!" There is not a stuffy bone in Debbie's body.

While Debbie's favorite of the skirts is the red Lady and the Tramp, I am partial to the pink Si and Am skirt. When I saw this great photo, I had to let her know how big a smile it put on my face.

She told me there is a story to go with this photo:

That trip we were in Disneyland with 4 adult couples, and when I walked into Disneyland I saw Minnie.  Rick asked me if I wanted my photo taken with her—because he KNOWS I adore photos with the characters—but she had a very long line of guests, and I didn’t want to hold everyone up in my group to get a photo.  As I was walking towards Main Street someone tapped me on the shoulder...and it was Minnie.  She had left her line and run over to me, and she pointed at my skirt, put her hands on her heart, swayed back and forth, turned me around towards Rick for a photo, put her hands on her heart again, and ran back to her line. I was absolutely on Cloud 9...my Disney Magic Moment! 

 So many people admire her skirts at Disney, and so many of the Disney character performers show their appreciation at seeing these. What a wonderful use of Debbie's collection, bringing such pleasure to herself and others!

 

All photos courtesy of Debra Bartgis.

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